Digital media has changed the nature of media products and the ways in which we consume them.’
Who do you think benefits most – audiences or producers?
Audiences-
· Makes it easier because of new and digital media.
· Audiences are now made to feel as if they are producers through the websites such as youtube as you are in total control of what to produce. This makes audiences more active because they are able to voice and express their views and opinions.
· Introduction of E-Media and social networking sites have become a part of people’s daily lives which shows that it gratifies the audiences.
· Audiences have freedom of speech
· Introduction of online news means that the audiences can now choose when and what time they want to consume the news which is also free and easily accessible.
Producers
· Advertising on the internet is a way for producers to make money as they could advertise to appeal to specific audiences.
· Producers also benefit by adapting to the way things have changed so they can compete with other companies.
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